As a dentist, having your website running can have various perks. However, just setting up your website and optimizing it does not make everything perfect. The blog post you are going to post inside plays a vital role in increasing your website’s visibility and helping you get more traffic. However, your dental website seo is incomplete without following the best SEO practices for your content.
Let us take a look at these best practices and how you can incorporate them into your blog.
Best Practices of SEO For Writing Dental Blog Posts
- Write Meaningful and Reliable Content For Your Readers
Content has always and will forever be a king. It is all about users in 2024. It is important to understand what your readers are looking for when they are searching for a particular topic.
For example, if you’re covering “5 Habits for Better Oral Health,” you do not have to explain to them what oral health is. This is because your readers are looking for habits and how they will benefit them. Make sure to provide them with benefits rather than writing information that they already know.
- Provide Reliable Citations To Back Up Your Statements
Statements without backups are like shooting arrows in the dark and giving your readers theory. With so much information online, your readers want reliable information.
And, this only happens when you provide citations from reliable sources. For instance, if you are talking about how brushing twice a day helps, you need to provide proper research that shows the benefits. This can be done by citing popular and reliable sources in the medical field, such as WebMD, MayoClinic, ClevelandClinic, Healthline, etc.
- Optimize Images With Proper Alt Texts
Alt texts help Google understand what your image is about. Although Google can read what is inside the image, the crawlers need to know the context of your image. Rather than keeping a single word Alt text, you must keep proper and contextual alt text. An additional benefit is that people can find it in the images, too, for a particular keyword.
Example: If you are adding an image of dental implant surgery, keep it contextual, such as “a Patient receiving dental implant surgery.”
- Add proper headings tags throughout the content.
Heading tags are a map of your content for crawlers. Therefore, it is vital that your content has proper heading tags from the title to the conclusion. A lot of people forget to include Heading 3 (H3) in their content. However, make sure to have at least a few H3 tags throughout your content.
- Provide Internal Links Within Your Content
Internal links help Google to find your web pages and index them. For example, if you are writing about dental habits, you can link to other reliable and helpful pages that fit in the context of your content. For example, you can link to the best toothbrushes, best toothpaste, child dental care habits, etc. However, make sure to place the anchor texts for the internal links. Randomly placing it might harm your SEO efforts.
Besides, it has other benefits such as:
- Crawling inaccessible old pages
- Pass value of backlinks from one page to another, boosting your domain authority.
- Helps users stay engaged and find other helpful pages on your website.
- Helps Google to understand your content properly.
- Use Keywords Naturally Within Your Content
Keywords help you understand what your readers are looking for when they are searching for a particular topic. It also helps more readers find your content online, eventually helping you increase engagement and traffic on your dental website. When you are writing your blog posts, make sure to optimize them properly with keywords and use them naturally throughout the content.
- Meta Description + Title Needs to be Optimized.
A meta description is a short summary of the whole page for a reader and Google to know what your content is about. Therefore, your meta description needs to be optimized to give a direct summary of the content. At the same time, your title needs to be optimized as per your user’s preference.